richmond tigers sponsorship
Jeep | Fiat Chrysler Group
As major sponsor for the Richmond Tigers AFL team, Jeep wanted to leverage their relationship with the team to show their support of the club while also promoting the Jeep brand as determined, rugged, and a serious competitor.
This billboard was located outside the Richmond Tigers’ facilities at Punt Road oval, greeting every punter that traveled to the MCG via train as they exited Richmond train station. The design is based on the Tigers’ famous team jumper, which is a yellow sash across a black background.
In the lead up to the 2015 AFL season, we followed the Richmond Tigers around and made a ‘behind the scenes’ documentary of football life and the experiences within the four walls of one of Australia’s largest clubs. This was at a time when visibility within a club was mostly obscured, and access to the inner circle was limited and protected.
This is the outdoor promo poster for the documentary, 'On Track', which was plastered around the suburb of Richmond during the preseason period. We wanted to separate the documentary from the standard ‘football content’ that had been produced previously, opting for a more “movie style” poster (similar to a Tarantino film), so that it felt different to potential audiences and also gave the documentary a more premium feel. It also looked cool.