“Commentary” was the concept used for second year of sponsorship. It was to build on the established relationship of Fiat and the Suns, jumping straight into the action as though it’s already the norm on the Gold Coast.

“New Recruit” was the first year campaign, used for the sponsorship announcement. The ad was to run during the preseason training period. What better way to show Fiat joining the team than have them join in on training.

A print ad accompanied the tvc leveraging the same idea of the cars joining the players on the Gold Coast Suns team. The player names on the right and left were the marquee names at the club, while the names in the middle are fiats.