move with more grunt

Fiat Ducato | Fiat Chrysler Group

Fiat wanted to make sure people knew their van was powerful, and therefore the ideal choice for anyone needing to move heavy or large items around.

 
 
 

The entire project was created digitally; the Fiat Ducato seen in the ads is a 3D render.
We wanted to replicate angles used by photographers in the wild, positioning the camera low to the ground and capturing the ‘majesty’ of the beast in frame. This also added to the grandeur of the van, with the upward angle making the vehicle more imposing and powerful.

 
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